Singapore
9 Best Market Research Firms in Singapore
Choosing a market research firm depends on the decision behind the study, the people you need to reach and how much interpretation your team requires. This Singapore guide compares agencies and related research providers by their documented capabilities, from recruitment and fieldwork to strategic storytelling.
Our method for this guide
Before ranking this guide we review each business's track record, what its customers say and how clearly it explains its work. The result is an editorial selection that we update as things change.
Featured positions are clearly marked and only offered to businesses that already earned their place in the guide.
Complete list
Full Comparison of 9 Market Research Firms in Singapore
Assembled
Assembled is a Singaporean-led market research agency delivering focus groups, in-depth interviews, surveys, product testing and mystery shopping. It suits companies entering Singapore, launching products or studying customers, with senior researchers involved throughout, a proprietary 100,000-member panel and bilingual English-Mandarin moderation.
Notable strengths: Its proprietary panel supports recruitment of specialist segments
Companies making market-entry or product decisionsResearch involving specialist or senior respondents160 Robinson Rd, #14-04 Assembled - Best Rated Market Research and Focus Group Agency in Singapore, SBF Center, Singapore 068914Research Network
Research Network is a market research and participant recruitment agency serving Asia-Pacific. It supports recruitment for consumer, professional and high-net-worth audiences, alongside qualitative and quantitative research, AI interviews, eye tracking, lab hire, live streaming, local research support, transcription and translation. The agency also provides transcription across 15 countries and offers routes for both research clients and participants.
Notable strengths: Combines recruitment, research execution, lab hire, streaming and language services
Businesses planning Asian market research and participant recruitmentProjects requiring consumer, B2B, executive or high-net-worth participants10 Central Exchange Grn, IMDA Research Network, PIXEL Innovation Hub, Singapore 138649Forbes Research Pte Ltd
Forbes Research Pte Ltd conducts moderated research sessions, including focus groups and interviews. Its sessions are suited to participants who value clear facilitation, structured discussion and consideration of practical schedules. The documented sessions used prepared questions, readable participant name boards and multilingual explanations where needed, creating an organised setting for sharing experiences and discussion.
Notable strengths: Sessions have included multilingual explanations and translation support
Research participants comfortable with structured group discussions or interviewsStudies requiring clear facilitation and participant-friendly explanations1 Commonwealth Ln, #06–09 Forbes Research Pte Ltd, Singapore 149544Objective Experience Singapore
Objective Experience Singapore runs research and product development activities for participants and partners. The business is suited to people interested in taking part in product-related experiences or working with an organised research company. Its operating style is marked by prompt replies, quick arrangements, little waiting time and prompt payment, with a comfortable converted shophouse setting.
Notable strengths: Combines quick communication with organised participation arrangements
People interested in participating in product research experiencesPartners looking for responsive arrangements and prompt payment10 Central Exchange Grn, Objective Experience Singapore, IMDA PIXEL Innovation Hub, Singapore 138649Urooj Insights Pte Ltd
Urooj Insights Pte Ltd is a Singapore market research firm that combines AI, sampling, primary research, quantitative and qualitative data collection, analysis and storytelling. Its work is designed to turn data into actionable intelligence, with tailored solutions spanning insight generation, strategy validation, service or product development and business storytelling.
Notable strengths: Combines data analysis with human-centred business storytelling
Businesses that need research translated into clear strategic narrativesTeams seeking tailored insight solutions for fast-moving business needs10 Ubi Crescent, #05-42, Lobby C Urooj Insights Pte Ltd, Ubi Techpark, Singapore 408564Brew Interactive
Brew Interactive is a Singapore marketing agency that helps businesses define strategy, create promotional content and execute digital campaigns. Its supported work includes TikTok marketing, online presence building and e-brochure design. The agency suits small businesses and teams seeking hands-on direction, content development and ongoing optimisation rather than a one-off marketing idea.
Notable strengths: Combines strategy definition, content creation and continuous optimisation
Businesses needing help with digital marketing strategyTeams developing TikTok campaigns or promotional contentSmall businesses seeking attentive support111 N Bridge Rd, #08-11 Brew Interactive, Singapore 179098Divergent Insights
Divergent Insights is a market research and consultancy firm in Singapore. It is suited to organisations seeking market research, business consulting and practical solutions, with a focus on ideas that can inform business decisions.
Notable strengths: Combines market research with business consultancy
Businesses seeking market research or business consulting supportClients looking for practical, realistic solutions10 Anson Rd, #22-02 Divergent Insights, International Plaza, Singapore 079903KeyHole Insights
KeyHole Insights is a Singapore consultancy focused on market research, economic and strategy consulting. It works with businesses through strategy consultations, workshops, corporate strategy training and Game Storming sessions that help teams identify priorities and build action-based roadmaps. The consultancy suits organisations expanding, reorganising or seeking a clearer plan for execution.
Notable strengths: Action-based workshops that turn strategy into a game plan
Businesses planning expansion or reorganisationTeams needing a prioritised strategy roadmapOrganisations seeking corporate strategy workshops or training79 Ayer Rajah Cres., #02-21 KeyHole Insights | Market Research | Economic & Strategy Consulting, Singapore 139955EA Research & Consulting PTE LTD
EA Research & Consulting PTE LTD is a market research business in Singapore. The available material gives limited detail about its services, but describes an organised approach to events and a welcoming working relationship. It may suit organisations seeking a market research partner for project collaboration or event-related work.
Notable strengths: The business is described as organised when handling events
Organisations looking for a market research and consulting partnerTeams that value organised event coordination71 Lor 23 Geylang, #02-212 EA RESEARCH & CONSULTING PTE LTD, Singapore 388386
The numbers on the map match the positions in the list.
For businesses
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Research capabilities to assess
- Qualitative researchAssembled provides focus groups and in-depth interviews, while Forbes Research describes moderated focus groups and interviews.
- Surveys and quantitative researchAssembled lists surveys, and Urooj Insights describes quantitative and qualitative data collection alongside analysis.
- Participant recruitmentResearch Network recruits consumer, professional, executive and high-net-worth participants across Asia-Pacific.
- Product testing and mystery shoppingAssembled includes product testing and mystery shopping among its documented research services.
- Research facilities and field supportResearch Network lists lab hire, eye tracking, live streaming, local research support, transcription and translation.
- Insight and strategy interpretationUrooj Insights turns research and analysis into tailored insight, strategy, product-development and business-storytelling solutions.
How to select a market research firm
- Begin with the business decisionClarify whether the project concerns market entry, product development, customer understanding, strategy or a broader business question.
- Specify the audienceAsk how the firm can reach consumers, professionals, executives, high-net-worth participants or specialist segments relevant to your study.
- Select the right method mixCompare interviews, focus groups, surveys, product testing, mystery shopping and other approaches against the evidence you need.
- Check regional and language coverageFor multi-market work, examine the stated Asia-Pacific reach, translation support and bilingual moderation options.
- Agree on the outputIf your team needs a strategic narrative rather than findings alone, look for analysis, storytelling or roadmap support.
Frequent questions
Which firm lists both qualitative and quantitative research?
Research Network and Urooj Insights describe both qualitative and quantitative capabilities; Assembled also lists focus groups, interviews and surveys.
Can these firms recruit specialist participants?
Assembled describes a proprietary panel supporting specialist segments, while Research Network lists professional, executive and high-net-worth recruitment.
Which provider offers language services?
Research Network lists transcription and translation, and Assembled describes bilingual English-Mandarin moderation.
How long may an Assembled project take?
The supplied material gives a stated brief-to-report timeline of 4–8 weeks.
